If the answers are yes, then undoubtedly you need SEO. It is a virtual certainty that somewhere out there in that vast internet world wants to read what you have to say or buy what you are selling – you just have to reach them.
Search engine optimisation in general, can serve a number of different purposes. It can generate sales, both online and offline. It can generate leads. It can convince search engine users to take the actions you desire, such as signing up for your newsletter, contacting you for a quote etc. While it is doing all this, your website’s prominent position on the search engine results pages (SERPs) contributes to branding and name recognition. Search Engine Optimisation offers you the opportunity of reaching your target audience by making your company, your products and services visible for exactly the right people; those that are searching for you but don’t yet know your name.
If you were selling a product strictly through a store, it would make sense that you want your product to be prominent and visible, probably in several locations throughout the store. As the producer / distributor of the product you need to convince the store manager that the product is deserving and beneficial to the store and its patrons. So in a sense, you are involved in “product placement optimisation.” Google is actually very much the same kind of thing, just online. Google doesn’t deal in products, rather in keywords / phrases. It provides the most beneficial and deserving results based upon the keyword phrase entered and the relevancy of the webpage.
Now consider this:
Do you really need SEO? I think the answer couldn’t be clearer. Without SEO, you really aren’t on the internet because almost no one will ever find you through the search engines. Being easily found on Google, Yahoo and Bing is obviously important. But rankings and traffic aren’t everything. The website still matters a great deal. When done correctly, search engine optimisation can bring people to your site that are actually looking for what you are offering. You know they’re looking for it because they typed in a key word or phrase that is directly related to your content. Most consumers are really tired of being inundated with marketing everywhere they look, but are still receptive to the kind of “just-in-time” marketing represented by a high placement in search engine results.
You may be thinking that a search engine should be able to give you a good place in its results without you having to do anything special to your website. It’s true that search engines are constantly working on their technology to make sure they deliver the most relevant results, but there will always be a limit to how well they can operate. Also, the way you have set up your site (title, headers, META tags, and so on) may end up hiding your site too deep in the search results, where hardly anybody looks. Even worse, you might not be targeting relevant keywords. A professional SEO can help you target the right keywords and make sure users actually see you – and that the ones that see you really are looking for what you have to offer.
The truth is, search engine traffic can make (or break) an organisation’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other form of marketing. Given this, investing in SEO, whether through spending money to have a professional do it, or spending time doing it yourself, can provide an exceptional rate of return.
Search Engine Optimisation is needed by any business seeking online success. The benefits of successful SEO strategies yield highly targeted traffic, sales and positive ROI.
You can compress files to make them smaller or to roll several files into a single file that’s easier to manage and send in an e-mail message. These days, hard drive space isn’t difficult to come by, and most people don’t compress files to save disk space. However, many people compress files so that they can send files more quickly over the Internet.
Depending on what type of file you’re dealing with, compressing files can shrink them by 50 to 90 percent. Sending several compressed digital photographs over the Internet takes half to one-tenth the time that it takes to send digital photographs that haven’t been compressed. The person to whom you send a compressed file doesn’t have to wait as long to get it, nor do you have to wait as long to receive a compressed file.That’s the good news. The bad news is that people to whom you send compressed files must have the software and the wherewithal to un-compress them. Without the software, they can’t open your compressed file. They can’t extract it, to use file-compression terminology.
Compressed files are often called Zip files because they’re usually compressed with WinZip, the most popular utility for compressing and uncompressing files. Everyone with a computer that runs Windows XP can compress and un-compress files because Windows XP offers the Compression utility for doing just that. What’s more, the Compression utility can un-compress — or unzip — files that were compressed with WinZip. However, if WinZip or another third-party compression utility is installed on your computer, you can’t use the Compression utility to compress files. You have to compress them using the third-party utility. If you try to use the Compression utility, Windows XP runs the third-party utility anyway.
After you compress files into a Zip file, Windows XP attaches a folder icon with a little zipper on it to the file. Zip files in Windows XP take some getting used to. A Zip file is a folder in the sense that the folder holds files, and Windows XP treats it like a folder, but a Zip file is really only a file. Look for folders with zippers on them when you try to locate Zip files.
Besides shrinking them, compressing files gives you the opportunity to roll a bunch of files into one easy-to-manage file. The 12 digital photographs you want to send to Aunt Enid can be sent in one file attachment rather than 12. The 50 files you want to copy to a CD-R can be stored on the CD as one file rather than 50.
Follow these steps to compress a file or files:
1. In Windows Explorer or My Computer, select the file or files you want to compress.
Files of different types can be compressed into the same Zip file.
2. Right-click one of the files and choose Send To → Compressed (Zipped) Folder.
What happens next depends on whether a third-party compression utility is installed on your computer:
No third-party utility is installed: You’re done.
Third-party utility is installed: Click the Yes or No button — it doesn’t matter which one — when the dialog box asks whether you want to associate compressed files with the Windows XP Compression utility, not the third-party utility.
Windows XP wants to associate each file type with one kind of program. Here, Windows XP is asking you to make its Compression utility the official compression program on your computer, but it doesn’t matter what you decide, because you can’t compress files with the Compression utility if a third-party compression utility is on your computer.
The third-party utility compresses the files, names the compressed file after the last file you selected, and places the compressed file in the same folder as the files you compressed. In other words, if the last file you selected is called Learning3, the folder-file is called Learning3 as well. To rename a compressed folder-file, right-click it and choose Rename. Knowing that people like to send compressed files over the Internet, Windows XP offers a convenient command for sending compressed files right after you create them.
Right-click the Zip folder-file and choose Send To → Mail Recipient. Whichever e-mail program you use opens so that you can compose
an e-mail message to go along with your compressed file.
If someone sends you a Zip, or compressed, file, follow these steps to extract the files from the Zip file:
1. Right-click the folder-file.
Which command you choose on the shortcut menu depends on whether a third-party compression utility is installed on your computer:
No third-party utility is installed: Choose Extract All on the shortcut menu.
Third-party utility is installed: Choose Open With → Compressed (Zipped) Folders. Windows Explorer opens the Zip folder-file in a new window. Now you can see the names of the files that you’re about to extract. Click Extract All Files in the Explorer bar.
The Extraction Wizard dialog box appears.
2. Click the Next button.
If you want, click the Browse button and choose a folder for the files you’re about to extract in the Select a Destination dialog box. If you simply click the Next button, the extracted files land in the folder-file where the Zip file is currently located.
3. Click the Next button.
The Extraction Complete dialog box appears.
4. Click the Finish button.
You see the extracted files in a new Windows Explorer window. From here, you can open a file or move files elsewhere. Click the Folders button to see where the folder with the extracted files is located on your computer.
The fastest way to un-compress files is to double-click the name of the Zip file. Doing so extracts all the
files at once.
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When we started looking at having our little “home-grown” website re-done, we met with a lot of people who just couldn’t understand what we needed. We were advised that it would take a few months to complete the site and that scared us since we waited a few weeks to even get a quote and when the quote did arrive it was far out of our reach cost wise.
And then we met with the lovely team from On Demand!
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